Department of B.A.M.M.C

Capable of demonstrating comprehensive knowledge and understanding of one or more other disciplines that form a part of an undergraduate programme of study. Students choosing combination of advertising will be able to understand the undercurrents of advertising and applying the same in their career, while those choosing journalism will be able to understand the overall working in the field of journalism with hands-on training of the basics.

Ability to express thoughts and ideas effectively in writing and orally; communicate with others using appropriate media; confidently share one’s views and express herself/ himself; demonstrate the ability to listen carefully; and present complex information in a clear and concise manner to different groups.

Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.

Ability to embrace moral/ ethical values in conducting one’s life, possess knowledge of the values and beliefs of multiple cultures and a global perspective; and capability to effectively engage in a multicultural society and interact respectfully with diverse groups.

On graduating, the students will be eligible for employment in tourism, media, hospitality, and other industries. Students also become employable in non-governmental organizations. They will also be able to appear for competitive examinations conducted for public sector jobs.

Acquire the ability to engage in independent and life- long learning in the broadest context socio- technological changes. Critical sensibility to lived experiences, with self-awareness and reflexivity of both and society.

Capability to use ICT in a variety of learning situations. Demonstrate ability to access, evaluate and use a variety of relevant information sources

A sense of inquiry and capability for asking relevant/ appropriate questions, problematizing, synthesizing and articulating; Ability to apply one’s learning to real life situations.

Students wil learn the rudimentary techniques of advertising headline and body copywriting, the economy of words and thought peculiar to this type of writing, and \the necessity of creative thinking in written expression

Student will learn how Data Analysis and Data collected are to be presented and analyzed. They will learn the methods that best Suite the for the data collection or interpretation.

Students will understand the awareness and growing importance of Brand Buildin

Students will have a clear grasp of the Setting up an ad agency, financial allocation resources and growing up an ad agency.

students will have a clear grasp of the use of different of various social mediums and their interface.

Students will know about the role consumer behaviour plays in the field of advertising and will help them understand different kinds of consumers and how to target them.