Department of B.A.M.M.C

Overview

Website The program of BAMMC is intended to prepare students for the world of media industry. The curriculum includes video making, marketing, theatre, film production, writing - all of which are the main requirements for a career in media industry. Our curriculum is designed in a way where the students gets to decide early in the first year itself if they want to study Advertising or Journalism as majors. We also offer Minors - Public Relations and Modern History. Our students strive to be industry ready by the time they graduate from the college. Our Alumni are employed in range of media organisations from creative, Digital, PR, Production, Broadcast and New media A few pursue post-graduation degree in business management, digital media, public relations, sport management, visual arts and design, etc. We are also privileged to have some entrepreneurs as current students as well as alumni, who have successfully started and run their own media ventures.

Brochure

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Objectives

  • The degree program offers students a diverse range of career options which enables you to pursue a career in the media, which is a lucrative field that also provides job satisfaction.
  • The main objective of the course is to explore them to the world with practical skills and knowledge related to the media field.
  • Each day new frontiers are being crossed, new barriers are being broken and new innovations are being launched.
  • This program sharpens intuitive skills by combining theory and project work and augmenting it with technology in real business situations Completing a Bachelor of Arts in Multimedia and Mass Communication (BAMMC) course has scope in various fields. These include television & films, journalism, public relations, event management & advertising.

Courses Being Taught

F.Y. B.A.M.M.C (AS NEP SYLLABUS)

SEM 1

SEM 2

INTRODUCTION TO ADVERTISING

VISUAL COMMUNICATION IN ADVERTISING

FUNDAMENTALS OF PUBLIC RELATION- I

FUNDAMENTALS OF PUBLIC RELATION- II

INTRODUCTION TO JOURNALISM

REPORTING

MODERN HISTORY-I

MODERN HISTORY-II

FILM AND LITERATURE

CREATIVE WRITING

MOBILE CONTENT CREATION

MASS COMMUNICATION AND THEATER

EFFECTIVE COMMUNICATION SKILLS-I

EFFECTIVE COMMUNICATION SKILLS-II

CORPORATE COMMUNICATION

VALUES AND ETHICS IN MEDIA

MEDIA IN INDIAN SOCIETY

 

 

S.Y B.A.M.M.C

SEM 3

SEM 4

ELECTRONIC MEDIA- I

ELECTRONIC MEDIA- II

CORPORATE COMMUNICATION & PUBLIC RELATION

WRITING AND EDITING FOR MEDIA

MEDIA STUDIES

MEDIA LAWS AND ETHICS

INTRODUCTION TO PHOTOGRAPHY

MASS MEDIA RESEARCH

FILM COMMUNICATION-I

FILM COMMUNICATION-II

COMPUTERS AND MULTIMEDIA -I

COMPUTERS AND MULTIMEDIA -II

 

T.Y B.A.M.M.C- ADVERTISING

SEM 5

SEM 6

COPYWRITING

AD DESIGN

ADVERTISING AND MARKETING RESEARCH

DIGITAL MEDIA

BRAND BUILDING

MEDIA PLANNING AND BUYING

AGENCY MANAGEMENT

ADVERTISING IN CONTEMPORARY SOCIETY

SOCIAL MEDIA MARKETING

RETAIL AND MERCHANDISING

CONSUMER BEHAVIOUR

TELEVISION PROGRAM PRODUCTION

 

T.Y B.A.M.M.C- JOURNALISM

SEM 5

SEM 6

REPORTING

DIGITAL MEDIA

INVESTIGATIVE JOURNALISM

NEWSPAPER AND MAGAZINE MAKING

BUSSINESS AND FINANCIAL JOURNALISM

CONTEMPORARY ISSUES

MOBILE JOURNALISM

TELEVISION JOURNALISM

GLOBAL MEDIA AND CONFLICT RESOLUTION

MAGAZINE JOURNALISM

MEDIA LAWS AND ETHICS

LIFESTYLE JOURNALISM

Staff

Ms Charmi Chhagani

Coordinator and Assistant professor

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Ms Zarneen Mirza

Assistant professor

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Ms Harshala Kajare

Assistant professor

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Gauri (Aisha) Kangokar

Assistant professor

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Hrushikesh Savant

Assistant professor

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Departmental Associations

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Eminent Alumni

  • Kaustav Baul

    Sr. Brand services manager, FCB Interface, Delhi,

    Draksha Sharma

  • Arti Ghargi

    Associate editor, HW News network

    vandana singh

    AD STREET COMUNICATION

  • Gagan Sarang

    HUDL

    Zhea Charles

    Frames production company

  • Snehal Vinod Gholap

    Call 2 connect

    Melina Bridget Francis D'souza

    Quotient Communications

  • Simran Nashine

    Self, business

    Sneha Shembade

    The yellow rabbit

  • Aniket Shrikant Khade

    Id8 Media Solutions

    Atharv Joshi

    BrandGator (Self Employed Business)

  • Raj Pankaj Patil

    Proart Studios

    Arpita Subhashchandra Prajapati

    For a Event Host

  • Sandhya Rajendran

    Inspire Films Ltd

Board of Studies

Board of studies: 2023 onwards

Sr. No.

Name

Designation

1.

Sanjay Ranade

Assistant professors BAMMC Department, Mumbai University

2.

Ms. Mira K Desai

HOD of extension and communication, SNDT Women’s University

3.

Ms. Vipra Banerjee

Associate Professor, HOD of Media communication and Development, SVP College of home science

Photo Gallery

PO, PSO and CO of Revised Syllabus

PO-1 Disciplinary Knowledge & Cognitive skills:

Capable of demonstrating comprehensive knowledge and understanding of one or more other disciplines that form a part of an undergraduate programme of study. Students choosing combination of advertising will be able to understand the undercurrents of advertising and applying the same in their career, while those choosing journalism will be able to understand the overall working in the field of journalism with hands-on training of the basics.

PO-2 Communication Skills:

Ability to express thoughts and ideas effectively in writing and orally; communicate with others using appropriate media; confidently share one’s views and express herself/ himself; demonstrate the ability to listen carefully; and present complex information in a clear and concise manner to different groups.

PO-3 Effective Citizenship:

Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.

PO-4 Values and Ethical Awareness:

Ability to embrace moral/ ethical values in conducting one’s life, possess knowledge of the values and beliefs of multiple cultures and a global perspective; and capability to effectively engage in a multicultural society and interact respectfully with diverse groups.

PO-5 Employability:

On graduating, the students will be eligible for employment in tourism, media, hospitality, and other industries. Students also become employable in non-governmental organizations. They will also be able to appear for competitive examinations conducted for public sector jobs.

PO-6 Self-directed and Life-long Learning:

Acquire the ability to engage in independent and life- long learning in the broadest context socio- technological changes. Critical sensibility to lived experiences, with self-awareness and reflexivity of both and society.

PO-7 Information and Digital Literacy:

Capability to use ICT in a variety of learning situations. Demonstrate ability to access, evaluate and use a variety of relevant information sources

PO-8 Research–related skills:

A sense of inquiry and capability for asking relevant/ appropriate questions, problematizing, synthesizing and articulating; Ability to apply one’s learning to real life situations.

PSO-1

Students wil learn the rudimentary techniques of advertising headline and body copywriting, the economy of words and thought peculiar to this type of writing, and \the necessity of creative thinking in written expression

PSO-2

Student will learn how Data Analysis and Data collected are to be presented and analyzed. They will learn the methods that best Suite the for the data collection or interpretation.

PSO-3

Students will understand the awareness and growing importance of Brand Buildin

PSO-4

Students will have a clear grasp of the Setting up an ad agency, financial allocation resources and growing up an ad agency.

PSO-5

students will have a clear grasp of the use of different of various social mediums and their interface.

PSO-6

Students will know about the role consumer behaviour plays in the field of advertising and will help them understand different kinds of consumers and how to target them.

Upcoming

List of Students placed in Various Organizations

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