Program

Bachelor of Arts In Multi-Media And Mass Communication | B.A.M.M.C

  • Eligibility as per Ordinance No.O.5205
  • Duration 3 Years
  • Intake Capacity 120

Eligibility Criteria

  • A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination Maharashtra Board of Higher Secondary Education or its equiva- lent from the Science, Arts or Commerce System.
  • Admissions will purely be based on merit duly following the reservation policy as per the norms of Government of Maharashtra.
  • While drawing the merit list, weightage will be given to students from Arts, Commerce and Science Stream at 12th Standard level. The stream wise weightage to be given is as under: Arts (60%) Commerce (25%) Science (25%)
  • The applications will be accepted and processed by the colleges stream wise separately and the merit list will be displayed stream wise
  • In case if no application is received from any stream, the vacant seats will be distributed equally between the two streams only.
  • After the first merit list is displayed, if any seat allotted to one stream remains vacant, the same shall be distributed equally between the remaining two streams. In case of vacancy in one stream is of single number of seats, the single seat is to be allotted to the Arts Stream. In case if no appli- cation is available from the two streams, then all the vacant seats of such two streams must be transferred to the third stream.

Subjects

Semester Discipline specific course (DSC) Major(science) Minor
Credit 04 04
1 & 2
  • Journalism
  • Advertising
  • Modern History
  • PR

Third Semester Fourth Semester

Electronic Media – I ( EM-I ) Relations

Electronic Media –I ( EM-II )

Corporate Communication and Public Relations ( CCPR )

Writing and Editing for Media ( WEM )

Media Studies ( MS )

Media Laws and Ethics ( MLE )

Introduction to Photography ( ITP )

Mass Media Research ( MMR )

Film Communication - ( FCO-I )

Film Communication-II ( FCO-II )

Computers and Multimedia – I ( AM-I )

Computer and Multimedia-II ( CAM-II )

Fifth Semester - Advertising Fifth Semester - Journalisms

Copywriting ( CW )

Reporting ( REPO)

Advertising and Marketing Research ( AMR )

Investigative Journalism ( IJ )

Brand Building ( BB )

Mobile Journalism

Agency Management ( AM )

Global Media and Conflict Resolution ( GMCR )

Direct Marketing and E-Commerce ( DMEC )

Business and Financial Journalism ( BFJ )

Social Media Management ( SMM )

Media Laws and Ethics ( BLE )

OR
Sixth Semester - Advertising Sixth Semester - Journalism

Digital Media ( DM )

Digital Media ( DM )

Advertising Design ( AD )

Newspaper and magazine Design ( Project NMD )

Advertising in contemporary Society ( ACS )

Contemporary Issues ( CI )

TV Program Production

Lifestyle Journalism ( LJ )

Media Planning and Buying ( MPB )

Magazine Journalism ( MJ )

Retailing and Merchandising ( RAM )

Television Journalism ( TJ )