Program

The Master of Commerce (M.Com.) in Marketing Management is a two-year postgraduate programme designed under NEP 2020 to equip students with advanced knowledge, analytical capabilities, and practical skills required to excel in the rapidly evolving field of marketing.

The programme provides a comprehensive understanding of modern marketing principles by integrating conceptual knowledge with practical application. It emphasizes key areas such as consumer behaviour, marketing research, brand management, customer relationship management, strategic management, and digital marketing, enabling students to build a strong foundation in both traditional and emerging marketing practices. The curriculum is designed to help learners analyze market opportunities, interpret consumer insights, and make data-driven marketing decisions in a competitive global landscape.

A distinctive feature of the programme is its hands-on learning approach, with special emphasis on digital marketing and experiential learning. Students gain practical exposure through live projects, case studies, field assignments, presentations, and industry-oriented training that bridge the gap between academic concepts and real-world business practices. This practical orientation enables learners to develop expertise in digital tools, market analytics, campaign planning, and innovative marketing strategies. It also nurtures leadership capabilities, entrepreneurial vision, strategic decision-making skills, and a strong commitment to professional excellence, enabling graduates to effectively navigate and contribute to the dynamic global business environment.

The programme also encourages critical thinking, problem-solving, creativity, and ethical business practices, preparing students to respond effectively to the challenges of modern commerce. It aims to nurture future-ready professionals capable of adapting to technological advancements and changing consumer expectations.